Goodyear or not Goodyear?

When is a Goodyear Christmas album not a Goodyear Christmas album? Some copies of the first album did not list Goodyear on the album cover, although it did say "Created Exclusively"; and some copies of Albums Two and Three had the Goodyear reference blotted out on the cover. I'm figuring that either Columbia tried to market these through other businesses besides Goodyear, or maybe this was the version you got when you ordered a prior edition using one of the order forms. Whatever the case, the Goodyear name and logo is nowhere to be found on these. The mystery may never be solved, but here's proof they exist: